Ma'au i lou ofaga. Maua'a lou fa'asinomaga. Keep your identity alive to thrive.
That’s the theme for Vaiaso o le Gagana Samoa - Samoan Language Week.
Minister for Pacific Peoples, Alfred Ngaro, launched the celebrations on Saturday night at the Auckland War Memorial Museum.
Minister for Pacific Peoples Alfred Ngaro.
In his opening address, Ngaro acknowledged gagana Samoa as the third most spoken language in Aotearoa, following English and Te Reo Maori.
He encouraged Samoans across the country to celebrate the rich culture, traditions and language of Samoa and hold on to it for future generations.
"We are a people united in language and culture," said Mr Ngaro.
A collection of Samoan artefacts will be on display at the museum this week.
Samoan artefacts on display at the Auckland War Memorial Museum.
Auckland War Memorial Museum's Pacific curator, Fuli Pereira, is inviting the Pacific community to share their stories and history about their homeland.
Pereira says a great deal of care is taken to preserve the Pacific relics in the museum.
"We're collecting pieces that might help us tell these stories in the future," says Pereira.
Photographs of the Pacific collection to be available online.
"Hopefully audiences in the islands can access it and see what the museum has and hopefully help us fill the gaps in our collection."
Vaiaso o le Gagana Samoa runs till the June 3.
Labour MP Aupito Su'a William Sio (middle).